Reservation and Forecast Reports

Reservation and Forecast Reports

Reservation and forecast reports are critical data sources that shape the hotel's sales strategy and guide future planning. These reports clearly show which channels generate how many reservations, how cancellation rates trend, and what occupancy levels are expected in upcoming periods.

Source Analysis Report

The source analysis report shows the percentage distribution of reservations by channel. Direct reservations, online travel agencies, traditional agencies, corporate agreements, and phone reservations are reported separately. For each source, average length of stay, average room rate, and total revenue contribution are calculated. This data guides decisions on which channels to allocate the marketing budget to.

Cancellation Report

The cancellation report lists the details of reservations cancelled during a specific period. Cancellation reason, cancellation date, original check-in date, and whether a cancellation fee was applied are included in this report. Cancellation rates are compared by channel to reveal which channel provides more reliable reservations. Special measures or policy changes can be planned for channels with high cancellation rates.

Channel Comparison Report

The channel comparison report shows the performance of different reservation channels side by side, enabling identification of the most profitable channels. Comparisons are made on a net revenue basis, taking commission rates into account. This report is especially important for channel managers to monitor price parity and make strategic channel selections.

Forecast Reports

Forecast reports provide occupancy projections for future periods based on historical data and current reservation status. Weekly, monthly, and quarterly forecast reports can be generated. Forecasting algorithms produce predictions by considering occupancy rates from the same periods in previous years, current advance reservations, and the regional events calendar.

Revenue Forecast Report

The revenue forecast report creates forward-looking revenue projections based on expected occupancy rates and average room rates. This report is a critical resource for budget planning and cash flow management. Optimistic, realistic, and pessimistic forecasts are presented side by side for different scenarios, ensuring managers are prepared for various situations.

All reservation and forecast reports can be exported in Excel and PDF formats. Periodic reports can be automatically sent to designated managers via email.