Channel-Based Pricing

Channel-Based Pricing

Channel-based pricing is a strategic approach that allows you to optimize revenue by applying different prices to different distribution channels. Since each OTA platform has different commission rates, target audiences and market dynamics, applying a single pricing policy does not always produce optimal results.

Price Matrix

On the Channex pricing screen, you will see a matrix organized by channel and date dimensions. Room types are displayed in rows, dates in columns, and each cell shows the price for the relevant channel on that date. You can make price changes individually or in bulk from this table. For example, you can increase all December prices for Booking.com by ten percent in a single operation.

Price Differentiation Methods

There are multiple methods available for channel-based price differentiation. The first method is to define a percentage or fixed amount difference per channel based on a base price. For example, if your base price is 100 Euros, you can set 110 Euros for Booking.com to cover the ten percent commission, and 95 Euros for the direct website under a best price guarantee. Once these differences are defined, they are automatically updated whenever the base price changes.

The second method is to enter completely independent prices for each channel. This method provides more control but may increase your management workload. It is particularly preferred for special agreements or package prices.

Seasonal Pricing

Seasonal pricing rules allow you to make automatic price adjustments for specific date ranges. You can define different price levels for high season, low season, holiday periods and special event dates. These rules can also vary by channel. For example, you can set your Airbnb prices differently from other channels during the summer season.

Dynamic Pricing

Dynamic pricing rules offer automatic price adjustments based on occupancy rates. When occupancy exceeds a certain threshold, prices are automatically raised, and during low occupancy periods they can be lowered. These rules can be activated or deactivated on a per-channel basis.

Price Change History

Price change history is maintained in detail. You can see on which channel, for which date, when and by whom a price change was made. These historical records provide a valuable resource for analyzing the performance of your pricing strategy. Thanks to bulk price update tools, you can complete price changes for hundreds of date and channel combinations within minutes.