Campaigns and Discount Codes

Campaigns and Discount Codes

Campaign and discount code management is one of the effective ways to increase direct booking rates and optimize revenue. The Channex booking engine allows you to create different campaign types and manage them with flexible conditions.

Early Booking Campaign

An early booking campaign encourages guests to make a reservation a certain period before their stay date. For example, a twenty percent discount can be applied to reservations made 60 days before the stay date. The early booking advantage offers guests an affordable price while also providing the property with early occupancy assurance. Campaign conditions include parameters such as minimum advance booking period, eligible room types, stay date range and cancellation policy.

Last-Minute Campaign

A last-minute campaign is used to fill rooms that remain empty on upcoming dates. For example, a fifteen percent discount can be applied to reservations made 3 days or less before the stay date. This campaign type is an effective way to reduce revenue loss during low occupancy periods. Last-minute campaigns can be automatically activated and deactivated. When occupancy exceeds a certain threshold, the campaign is automatically disabled.

Coupon Code Creation

Coupon code creation is an ideal tool for targeted promotions. By generating unique alphanumeric codes, you can offer special discounts to specific guest groups. Conditions such as usage limits, validity periods, minimum stay amounts and eligible room types are set for coupon codes. Single-use codes are preferred for individual invitations, while multi-use codes are preferred for broad-scope campaigns.

Seasonal Promotions

Seasonal promotions allow you to create special offers for specific periods. You can define theme-based campaigns such as winter season packages, summer holiday discounts, holiday special offers or Valentine's Day packages. A custom visual, description text and conditions are set for each campaign. These campaigns are automatically displayed in the booking engine and attract the guest's attention.

Campaign Performance Tracking

Campaign performance tracking allows you to measure how many reservations each campaign has generated. For each campaign, view count, usage count, generated revenue and average discount amount are reported. This data serves as a guide in shaping your future campaign strategy. Unsuccessful campaigns can be detected early and their conditions can be updated or terminated.

Campaigns can also vary by channel. By creating campaigns exclusive to your direct website, you can redirect guests from OTA channels to your own website. This strategy both saves on commissions and allows you to establish a direct relationship with the guest.